I help brands tell stories that captivate and convert
using content strategy, copywriting, and a dash of secret sauce.
Some things I do well
include crafting compelling copy, developing audience personas, formulating SEO content strategies, managing creative teams, and spending inordinate amounts of time in the frozen food section at Trader Joe’s. Seriously, it’s a problem.
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Develop compelling SEO-based content strategies that increase keyword rankings and organic traffic.
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Conduct workshops to craft distinct and persuasive brand narratives that resonate with target audiences and effectively communicate the client's vision, mission, and unique selling proposition.
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Deliver compelling and accurate SEO and/or UX content, tailored to audience needs and the brand's voice, effectively creating interest and driving action.
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Lead a dynamic, high-performance team of copywriters, designers, contractors, and interns through strategic guidance, innovative problem-solving, and supportive mentoring to drive productivity and achieve organizational objectives.
Work I’d put on my fridge
It’s me
Hi, I’m the writer, it’s me.
With twelve years of experience and a (borderline obsessive) attention to detail, I’ve made it my mission to help brands articulate their message in a meaningful way. And yes, sometimes that means tapping Taylor Swift for inspiration.
Some nice things people said about me:
“Dana’s work is strategic, intentional, and seriously fun.
I trust her with the toughest prompts (and clients). If you’re a stickler for detail, desire creative copy, and need someone who’s reliable to work with, no one is better.”
— Maggie H., Content Strategist at Dell
“I highly recommend Dana as a content writer.
Rally Foundation had Dana on a monthly retainer for two years, and it is one of the best investments we have made as an organization.”
— Dean C., Founder & CEO at Rally Foundation
Let’s talk words.
Want to work together? Discuss your stance on the Oxford comma? Talk about how ChatGPT is taking over the world? Let’s chat.