A little about me
Creative storyteller, strategic thinker, Oxford comma enthusiast: Here’s everything you need to know (and a few things you probably don’t).
What’s my story?
I’m a senior-level content strategist and creative leader with 12 years of experience formulating strategies, managing creative teams, and writing kickass content for all kinds of brands.
When I’m not writing, you might find me channeling my inner pretzel at the yoga studio, browsing the local bookstore, or catering to my menagerie of fur babies. Like the true elder millennial that I am, I enjoy traveling with my spouse, spending too much money on avocado toast, and belting out ‘90s jams in the car.
Why work with me?
So glad you asked.
Experienced.
Twelve years of experience have given me the knowledge, tools, and expertise to write for companies of all sizes, and in all industries. Thanks to my background in marketing and advertising, I bring an informed, well-rounded point of view to every project that I work on.
Strategic.
More often than not, writers need to convey the most information in as few words as possible—all while being utterly unique and attention-grabbing. Mission impossible? Nah. This requires a bit of creativity, flexibility, and ingenuity—skills that I’ve mastered over the years.
Adaptable.
Having worked with startups, agencies, and businesses of all sizes, I’ve learned to quickly acclimate to a brand’s specific needs, produce quality content in a timely manner, and meet every deadline, every time.
Experience matters.
Back in the day, I graduated with a degree in Adverting & Marketing Communications from the Fashion Institute of Technology in New York City. Since then, I’ve expanded beyond the realm of fashion into almost every industry you can think of.
I absolutely love learning about new products and services—immersing myself in everything there is to know about a company or brand is just part of the fun!
Specialties
Brand Messaging
Brand Naming
Content Strategy
Creative Direction
SEO Copywriting
Team Management
Thought Leadership
UX Copywriting
Industries
B2C, B2B & Nonprofit
Accounting & Finance
Editorial & Lifestyle
Fashion & Jewelry
Fitness, Health & Wellness
Food & Wine
Landscaping & Gardening
Real Estate & CRE Services
Technology & Software